Found on prestigious shopping streets and in tucked-away corners, the British capital’s upmarket baby boutiques are ideal for kitting out tiny ones in regal attire. With the Duke and Duchess of Sussex’s baby due this spring, dress your little prince or princess in a wardrobe fit for royalty. Guests staying at The Milestone Hotel & Residences can browse designer babywear collections and pick up smart clothing, accessories and toys at all the finest places in town. Here’s where to shop chic baby boutiques in London.
Duck into Marie Chantal on well-heeled Motcomb Street to seriously dress to impress. The designer styles beautiful dresses for young ladies, with cashmere sweaters and gingham shirts for little gentlemen. On nearby Elizabeth Street, Pepa & Co is another of London’s best baby boutiques. Attending a wedding or christening? The store’s celebration range is superb, including made-to-order lace gowns and silk pageboy attire. You’re in great company here: Princess Charlotte and Prince George are firm fans of the brand.
Marylebone High Street
One of the top streets for boutique shopping in London, Marylebone High Street is where to find Rachel Riley. Think high collars, pearl buttons and smart ruffles. The British designer’s clothing is inspired by the 40s, 50s and 60s, with the boys’ garments featuring cute regal motifs including crowns and beefeaters. Prince George opted for a pair of Riley’s smocked dungarees on his first official engagement at a playgroup in New Zealand.
If lured by elegant Chelsea, studded with independent coffee shops and stylish baby boutiques, Brompton Road is a good place to start. Head to Tartine et Chocolat for fashionable childrenswear with French flair. The brand offers trendy clothing and bedroom accessories for children aged up to 12 years old.
The brainchild of two stylish sisters, Pure Baby on Fulham Road offers a dreamy collection of organic baby gear, from clothing, soft toys and gifts to nursery furniture. Alternatively, Amaia in South Kensington is where Princess Charlotte’s favourite hair accessories are sourced. Alongside the pretty bows, browse neatly buckled shoes, cute coats and beautifully tailored clothing for babies and young children.
No selection of chic baby boutiques in London would be complete without mentioning Notting Hill. Trotters is located on Kensington High Street, a seven-minute stroll from The Milestone. Run by a dedicated husband and wife team, mini members of the Royal Family have sported these designs several times. What young prince wouldn’t love nodding off in pyjamas stitched with royal guardsmen?
On Ledbury Road, vintage-inspired apparel fills the rails at Caramel. Expect jazzy sunhats, cute lace-ups and checked trousers straight from the 70s for kids as well as adults.
Step inside Spanish outfit Nanos in Westbourne Grove and you’ll be greeted with bright interiors and tasteful attire for newborns, babies and juniors. Everything is laid out as you wish it were at home: a draw of neatly folded blankets here, a rail of smart childrenswear for every day of the week there.
Shop the smartest baby boutiques in London while staying at Red Carnation Hotels’ The Milestone Hotel & Residences.